IDSA Design Research Section

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IDSA Midwest Conference

Event Details

IDSA Midwest Conference

Time: April 16, 2010 to April 18, 2010
Location: Hyatt Regency Milwaukee
City/Town: Milwaukee, W
Website or Map:…
Event Type: design, conference
Latest Activity: Mar 25, 2010

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Event Description

Every Design Tells a Story

Using Story to Design Products and Experiences
Using industrial and product design, human-centered design, scenario planning, design research, and design heuristics/thinking, designers give form to concepts and bring successful offerings to market and/or to deliver profitable differentiated experiences. This conference seeks to explore the use of "Story" in existing objects and the use of "Storytelling" in the development of new objects and experiences.

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